SIOP 2011 Coverage: Schedule Planning | Junior Faculty Consortium
Day 1 Live Blog | Day 1 Summary | Day 2/3 Live Blog | Day 2/3 Summary
This post is a live-blog of Wednesday, April 13, during which time I attended the SIOP Junior Faculty Consortium. This blog is sourced from Twitter.
11:35AM – At the junior faculty consortium at #SIOP11
11:55AM – Suzanne Bell talking about “time burglars” – don’t wait on others, budget your own time, schedule research days
12:45AM – Always have list of different projects ad types of projects – insurance against unexpected failure
12:50AM – Excessive documentation for #tenure – keep folders for each year separated by service, research, teaching
1:02PM – James LeBreton: get an academic best buddy to share experiences, review each others papers, etc
1:07PM – Don’t be too good an organizational citizen – there’s only so much time in the day
1:15PM – There’s plenty of time after tenure to do it all – don’t rush into advising, volunteering, reviewing, service
1:23PM – Paper discussed in the Chronicle on the “anti-vita” – our history of missed jobs, unsupported grants, rejected pubs – what a great idea
1:26PM – #SIOP teacher’s bureau is a list if IO psychologists volunteering to give local talks on what IO is for free
2:20PM – Post lunch, ready for words of wisdom
2:23PM – Neal Schmitt – be willing to move
2:30PM – Schmitt: be strategic without being Machiavellian
2:35PM – Paul Sackett: use software Publish or Perish and interpret yourself
2:45PM – Sackett: we all have horror stories (referring to data collection)
2:50PM – Sackett: one such story involves chasing a garbage truck in a police car!
3:05PM – Pat Sackett (via Paul): save some fun for tomorrow
3:10PM – Campion: don’t study what interests you, because you don’t know what interests you
3:14PM – Sackett and Campion: an academic career is a marathon, not a sprint
3:16PM – Campion: methods not content drive publication; study what you can study well
3:17PM – Campion: reviewers – wear them down!
3:30PM – In their entire careers, Sackett and Schmitt have had 1 paper accepted on the first try, Campion has never had one #SIOP11
3:45PM – Sackett: my job as editor was often to decide which rejected paper to publish
4:07PM – Dan Sachau on building student culture
4:10PM – Sachau: assigning a grad student to be consigliere (Godfather reference!)
4:13PM – Sachau: Fall student miniconference with alumni on pontoon boats – awesome
4:27PM – Still getting lots of good advice on being #faculty at #SIOP11 Jr. Faculty Consortium
5:12PM – Barnes-Ferrell: find service opportunities that you love… Avoid all others
5:34PM – Rogelberg: help your department give you good service
SIOP 2011 Coverage: Schedule Planning | Junior Faculty Consortium
Day 1 Live Blog | Day 1 Summary | Day 2/3 Live Blog | Day 2/3 Summary
Like last year, I’ll be live-blogging from the SIOP conference, which begins next Thursday. This post contains my hypothetical schedule. Of course, the events that you want to see are not always the events you end up seeing, so this is not necessarily definite.
In comparison to last year, I noticed that coverage of “technology at work” is reduced. Whether that’s because fewer people send in technology-related submissions or because the program committee was biased against such submissions (I’m not bitter!!) is unclear.
Personally, I’m on three pieces at SIOP this year, which are highlighted in the chart below. I encourage you to attend Empirical Evidence for Emerging Technology: MUVEs/Virtual Worlds in HR, a symposium I put together with Dr. Tara Behrend at George Washington University. We’ve got a fascinating line-up, including discussion on recruiting, training, and performance appraisal applications of virtual worlds (like Second Life).
| Day | Start | End | Session Title | Room | Session Type |
| Thu | 8:30 | 9:50 | Opening Plenary | International Ballroom | Official |
| Thu | 10:30 | 11:20 | Collaborative, Virtual, and Open: How the Social Media Revolution Is Changing the Workplace | Marquette, 3rd Floor | Invited Speaker |
| Thu | 12:00 | 1:20 | Empirical Evidence for Emerging Technology: MUVEs/Virtual Worlds in HR | Continental B | Symposium |
| Thu | 3:30 | 4:20 | Applications of Social Media in the Workplace | International Ballroom South | Symposium |
| Thu | 5:00 | 5:50 | Preparing for the Workplace – the Virtual Workplace | Boulevard AB | Panel |
| Fri | 9:00 | 9:50 | Training Poster Session Personality and Synchronicity Interaction Predicts Training Performance in Online Discussion Training Students to Increase Employment Opportunity Using Social Networking Web Sites Learner-Controlled Practice Difficulty: The Roles of Cognitive and Motivational Processes | SE Exhibit Hall | Posters |
| Fri | 10:30 | 11:20 | The Greater Good: How I-O Is Making a Difference | Boulevard AB | Symposium |
| Fri | 11:30 | 12:20 | Job Performance/Deviance/CWB Poster Session Predicting Dishonest Online Test Taking Behavior in Unproctored Internet-Based Testing | SE Exhibit Hall | Posters |
| Fri | 2:00 | 2:50 | Catch-all Poster Session The Viability of Crowdsourcing for Survey Research | SE Exhibit Hall | Posters |
| Fri | 3:30 | 4:20 | Online Recruiting: Taking It to the Next Level | Continental A | Symposium |
| Sat | 9:00 | 9:50 | Staffing Poster Session Internet Job Seekers’ Information Expectations Predict Organizational Attraction | SE Exhibit Hall | Posters |
| Sat | 10:30 | 11:20 | Justice/Ethics/Legal Poster Session Engagement in Online Communities: All About Pride and Respect | SE Exhibit Hall | Posters |
| Sat | 12:30 | 1:20 | Serious Games and Virtual Worlds: The Next I-O Frontier | Lake Michigan | Symposium/Forum |
| Sat | 2:00 | 2:50 | Theme Track: What Convinces Us, Doesn’t Necessarily Convince Execs: What They Didn’t Teach You in Grad School About Influencing | Williford C | Theme Track |
| Sat | 3:30 | 4:20 | Theme Track: Closing Keynote and Wrap Up: People Analytics: Is It All In Our Heads | Williford C | Theme Track |
| Sat | 4:30 | 5:20 | Closing Plenary | International Ballroom | Official |
Edit: Yes, yes, this is April Fool’s. Deceiving customers produces the best returns? Lolcat consumption as a cost metric? Perhaps even most unbelievable, specific demonstrated value for using social media!?! The insanity!
Recent research by Landre1 in the Journal of Social Media Studies examines the elusive relationship between business engagement in social media policy and return on investment [ROI]. Using quantitative data collected over eight years at a variety of businesses in Virginia, Landre demonstrates a mean ROI of 180% for engagement in social media, with increased gains for specific types of social media use. Landre splits social media engagement into four categories:
- Overt Brand Promotion: The use of social media for straightforward brand promotion, such as posting advertisements on Twitter.
- Subversive Brand Promotion: The use of social media for brand promotion through channels unclear to consumers, such as hiring people to post fake comments about your brand on random blogs.
- Hired Engagement: The active engagement of consumers by paid third parties; for example, a person hired specifically to be the social media “face” of the company
- Honest Engagement:The active engagement of consumers by actual employees of the company; for example, all employees start Twitter accounts and chat freely with customers throughout the workday.
Landres examines each of these approaches specifically and finds that Subversive Brand Promotion is the clear winner, with a mean 450% ROI for companies engaging in this strategy. Hired Engagement is a close second-place, with 375% ROI. It may seem surprising that strategies involving the active deception of customers produce the best returns, but it turns out that the average consumer doesn’t really pay much attention to where the message comes from, but instead to how convincingly that message is written. An additional problem for the Honest Engagement approach is that a large portion of the companies examined were in the technology sector, and having engineers and programmers talk directly to customers may have resulted in substantial company losses.
ROI was calculated by examining the ratio of gains to losses, examining the total dollar value of goods purchased by new customers brought in via social media versus the increased bandwidth costs due to employee mass-watching of lolcat videos. Happy April, everyone.
- Landre, R. N. (2011). Totally conclusive and not at all fake study proving link between social media and ROI. Journal of Social Media Studies, 34 (7), 654-655. [↩]