Where to Place Demographics on Your Surveys
One of the questions faced by survey designers is presentation order. Does it matter if I put the demographics first? Should I put the cognitive items up front because they require more attention? If...
New Research Links Social Media Marketing and Purchase Intentions
One of the biggest challenges associated with this newfangled social media is demonstrating monetary return on investment (ROI). A properly run social media campaign can be very expensive, as it takes a lot of...
Computing Intraclass Correlations (ICC) as Estimates of Interrater Reliability in SPSS
If you think my writing about statistics is clear below, consider my student-centered, practical and concise Step-by-Step Introduction to Statistics for Business for your undergraduate classes, available now from SAGE. Social scientists of all...
Learn About Our University Library Through Minecraft
So as you might have picked up by now, I’m part of the faculty at Old Dominion University. Imagine my surprise to discover that Matt Jabaily, Education Reference Librarian, is running a multiplayer Minecraft...
Please Support My Student Crowdsourcing Her MS Thesis
One of my graduate students, Katelyn Cavanaugh, has decided to embark to the brave new world of science funding called crowdsourcing for her I/O Psychology Master’s thesis. Here are the two facts that led...
Students Self-Handicap to Protect Themselves
When students feel that their performance on learning assessments is out of their control, they create excuses before the assessment has even taken place. These excuses are often not based in reality; instead, the...