Category: virtual worlds

How to Conduct Research in Second Life

In a recent issue of the Journal of Virtual Worlds Research, Minocha, Tran and Reeves (2010) ((Minocha, S., Tran, M. Q., & Reeves, A. J. (2010). Conducting empirical research in virtual worlds: Experiences from...

The Personality of Immersion in Video Games and Virtual Worlds

A recent study by Weibel, Wissmath and Mast (2010) examines the Big Five personality correlates of immersion in virtual environments, finding that high Openness to Experience, Neuroticism, and Extraversion are positively related to the tendency to be immersed.

Why The Virtual Worlds Bubble Is a Lie

We may be on the opposite side of a virtual worlds bubble, but that has absolutely no impact on what should be our core concern: can virtual worlds be used to minimize costs or improve outcomes for workers, and how do we do it?

Studying Virtual Economies

A recent article in Newsweek discussed the use of online games like Farmville and virtual worlds like Second Life for studying human behavior when buying and selling goods, a field called behavioral economics.  Consider...