Category: performance

Gamification Works a Lot Like Goal-Setting

One of the most common forms of gamification is the use of leaderboards. Despite their bad press, leaderboards are commonly used to direct people to achieve specific target goals while motivating them via competition....

Label It a “Game” to Get Gamification Benefits

Gamification, which refers to the use of game elements in non-game contexts, is commonly used as a way to influence the motivation of people in a variety of contexts, including consumer behavior, employee behavior, and...