Category: Scholarly Pursuits

Clear Link Demonstrated Between Social Media and ROI

Edit: Yes, yes, this is April Fool’s. Deceiving customers produces the best returns? Lolcat consumption as a cost metric? Perhaps even most unbelievable, specific demonstrated value for using social media!?! The insanity! Recent research...

How People Have Bad Experiences on Online Social Networks

Recent research by Tokunaga ((Tokunaga, R. (2011). Friend me or you’ll strain us: Understanding negative events that occur over social networking sites. Cyberpsychology, Behavior, and Social Networking DOI: 10.1089/cyber.2010.0140)) in Cyberpsychology, Behavior and Social...