Faculty Apparently Use Social Media
Inside Higher Ed discusses the results found by a survey conducted by Pearson on faculty use of social media. The results are pretty surprising.
- 80% of faculty have social media accounts.
- About 32% use social media to talk to other educators.
- About 30% use social media to talk to students.
- The adoption rate for social media by faculty that teach online classes is only slightly greater than the adoption rate for faculty in traditional settings (by 10% or so).
- There are relatively few differences by area (comparing business, hard sciences, and humanities and social sciences).
- 96% of faculty have heard of Facebook. Which makes me wonder who the other 4% are.
- Roughly 70% of faculty believe video, podcasts, wikis and blogs are useful teaching tools.
You can find the presentation of all this information here. There are some methodological concerns – a random sample of 10,000 Pearson customers were sent survey invitations, and only about 10% responded. It is quite likely that this biased these results toward social media – after all, the faculty most likely not to use social media are also the most likely not to check their e-mail and take online surveys.
At the least though, it does show that there’s at least a fair share of faculty who do see the value in these new technologies. That’s promising, especially since my lab is launching the first large-scale quantitative examination of social media in teaching next Monday. If it works, at least we’ll have an audience!
Previous Post: | Way Better Than an Hour Long Powerpoint |
Next Post: | Setting the Difficulty of Serious Training Games |